I know my blog is not coping with the size of the tool, but it is too good to pass this by.

Interesting enough, when you put in Age 45-54, Australian Male – 62% are Spectators . When you change that to female, it drops by almost 10%.

Tool Keys -
•For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides) or read Chapter 3 of Groundswell.

•Bars indicate the percentage of the selected demographic that are in each Social Technographics group.

•The white marks indicate the same percentages for the whole population of the country selected.

•The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.

Short but very sweet – Take a look!

JESS3 / The State of The Internet from JESS3 on Vimeo.

I am about to go through a fifth acquisition with one of my clients. There is a lot to get through and surprising there isn’t a lot out there as far as check lists to make sure you are covering off everything that bares your brand. I have put together this list including social media channels below.

Always take into consideration fonts, typestyles and colour schemes. I am even thinking reception area chairs but that maybe slight over kill. New start ups can use this list for planning too!

This is also an opportunity to reintroduce yourself to your clients via a letter or video blog on the latest your team are cooking up. Empty space on anything is another chance to tell your story.

Here goes:

Product overviews, On Hold Message, Foyer, Signage, Business cards & letterhead, with compliments slips, Envelopes Note pads Fax Sheets, Internal Memos, Microsoft Office templates: Word, Excel, PowerPoint, Report Templates Proposal format, Purchase orders, Invoices, Returns, Contracts, Employment application, Product spec sheets Customer case studies, White papers, Executive briefs, Product catalogues, Stockholder communications, Product packages, Product labels, Shopping bags, Shipping cartons, Point-of-sale materials, In-store displays, CD and DVD case and labels, Customer magazine, Employee magazine Business partner/Dealer magazine, Decals on glass, Posters, Boardroom, Annual reports, Promotional brochures & flyer’s, Direct mailers & postcards, Advertisements, Sales kits Gift tags, Presentations/pitch books, Presentation folders, Media Kits, Press Releases, Package Inserts, Websites, Blogs, Business vehicles, Uniforms Trade show booths & banners,Voicemail greetings – Mobile & Desk Phones, Yellow Page ads, Website URL’s, E-Books, Banner Advertising, Autoresponder emails Directory listings (online + offline) , Emails addresses, Email signatures, Viral Marketing, Email newsletter, text message reminders, Pay-per-click ads, Google Adwords, Intranet, CRM E-commerce site, Branded Merchandise, Facebook Fan Page, UStream, Linkedin, Twitter account including background, film watermarks, branded YouTube channel, PodCast channel on iTunes –Stop me now! phew!

Have I missed anything off?? Please list it below.

I would also love to hear of examples of acquisition announcements or re-branding events that you have seen that got your attention and worked!