From the moment I started reading this book I was impacted. It was actually very difficult to read in that it truly challenged my thinking. Godin’s book Tribes went there but he really has nailed it this time round. Where is there? Challenging the status quo, being remarkable – be a renaissance.

The word’s of my high school vice principal  the day I dropped out of specialist maths class came back to me. If only I had a little Seth in my pocket that day. My favorite subject in school was learning about the Industrial Revolution, so it was stunning to read Godin’s take on it’s full circle.

To be honest this isn’t a book everybody could stomach but everyone should read it. Yeah marketers and business people will read this, but anyone from school teachers to artist to preachers could lean on these principles.