The Pollen Marketing Blog

Brand Attraction

Brand Yourself

March5

branding 300x158 Brand Yourself

I am about to go through a fifth acquisition with one of my clients. There is a lot to get through and surprising there isn’t a lot out there as far as check lists to make sure you are covering off everything that bares your brand. I have put together this list including social media channels below.

Always take into consideration fonts, typestyles and colour schemes. I am even thinking reception area chairs but that maybe slight over kill. New start ups can use this list for planning too!

This is also an opportunity to reintroduce yourself to your clients via a letter or video blog on the latest your team are cooking up. Empty space on anything is another chance to tell your story.

Here goes:

Product overviews, On Hold Message, Foyer, Signage, Business cards & letterhead, with compliments slips, Envelopes Note pads Fax Sheets, Internal Memos, Microsoft Office templates: Word, Excel, PowerPoint, Report Templates Proposal format, Purchase orders, Invoices, Returns, Contracts, Employment application, Product spec sheets Customer case studies, White papers, Executive briefs, Product catalogues, Stockholder communications, Product packages, Product labels, Shopping bags, Shipping cartons, Point-of-sale materials, In-store displays, CD and DVD case and labels, Customer magazine, Employee magazine Business partner/Dealer magazine, Decals on glass, Posters, Boardroom, Annual reports, Promotional brochures & flyer’s, Direct mailers & postcards, Advertisements, Sales kits Gift tags, Presentations/pitch books, Presentation folders, Media Kits, Press Releases, Package Inserts, Websites, Blogs, Business vehicles, Uniforms Trade show booths & banners,Voicemail greetings – Mobile & Desk Phones, Yellow Page ads, Website URL’s, E-Books, Banner Advertising, Autoresponder emails Directory listings (online + offline) , Emails addresses, Email signatures, Viral Marketing, Email newsletter, text message reminders, Pay-per-click ads, Google Adwords, Intranet, CRM E-commerce site, Branded Merchandise, Facebook Fan Page, UStream, Linkedin, Twitter account including background, film watermarks, branded YouTube channel, PodCast channel on iTunes –Stop me now! phew!

Have I missed anything off?? Please list it below.

I would also love to hear of examples of acquisition announcements or re-branding events that you have seen that got your attention and worked!

posted under Tricks & Tips
One Comment to

“Brand Yourself”

  1. Avatar March 9th, 2010 at 4:01 pm Michelle Says:

    I would say that you have pretty much nailed it! It is certainly food for thought for any business, new or existing, in order that they can take stock of their current marketing or marketing plan and add to it as necessary.


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