I know my blog is not coping with the size of the tool, but it is too good to pass this by.

Interesting enough, when you put in Age 45-54, Australian Male – 62% are Spectators . When you change that to female, it drops by almost 10%.

Tool Keys -
•For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides) or read Chapter 3 of Groundswell.

•Bars indicate the percentage of the selected demographic that are in each Social Technographics group.

•The white marks indicate the same percentages for the whole population of the country selected.

•The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.