5 Cold Hard Facts About Email Marketing

Here are some raw facts about email marketing I thought you might find interesting….

94% of all online adults use email (See Email Stats ).
73% of all online 12 – 17 years olds use email too (Source as above).
Promotional emails were found to be the second biggest influence on retail website visits. It was only second to the awareness of the brand (Source) ZSPYJYJTKDNZ.
On average, every dollar spent on email marketing returned $43.62. Thus outperforming all the other direct marketing channels examined.
2 x as many Christmas shoppers reported email promotions as the biggest influence on their decision to visit a website – rather than social media.