Word-of-Mouth on the Web re-launches as ‘Word of Mouth Online’

In the days before the Internet, many businesses relied on word-of-mouth as their primary means of attracting customers. But as the Internet has gained prominence, the concept of word-of-mouth may seem dead, but it’s not.

Since its launch in 2007, WOMO – Word of Mouth Online  (formally WOMOW) has seen an exponential increase of both reviewers and businesses using their service. There is now one review every 5 minutes. The concept behind this approach is simple: People convert to customers 168% more often, when they read a review online.

Reviews help your potential clients make the critical purchasing decision to use your services. WOMO are also the only review website I know of in Australia that are continually offering incentives for reviews. There has also been some questions around the transparency of reviews on websites like Truelocal.

Having a strategy for hosting, unbiased third party reviews is smart. The results are what make it really stand out. A few reviews can make all the difference in terms of generating business. DNA Bathroom & Kitchen boast a doubling of their business from WOMO. Every review with vital keywords also increases your relevance/ranking in search engines for location-based businesses eg Hairdresser Moonee Ponds. (PS Seen SEO businesses charge $5k for that gold nugget).

WOMO have just updated  their website (and name!)  and word of mouth program to better highlight the most important aspect of this website’s success: customer reviews. Watch this space!

 

One Response to “Best Kept Secret for Australian Businesses”

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1. Evan says:

   October 22, 2011 at 10:02 pm

   I’m mentioning WOMO in my speech in front of the general session on Thursday morning…..!

   Reply