Archive for the ‘Advertising’ Category
80% Marketers to increase Digital & Social Media Spending
Changes in consumer behavior have been the main driver for 80% of Marketers looking to increase spending in digital and social media this year, compared to 2010. The results of a survey conducted by AnswersLab have been published in the Society of Digital Agencies 2011 Digital Marketing Outlook report. It gives us a valuable insight into the marriage between marketing and technology in the future. For example: In which of the following, if any, does your organisation plan to invest in 2011? Key findings: 80% of marketers plan to increase the volume of digital projects in 2011 76% of the … Continue reading
Facebook Advertising Beats Google Search
Well for the first time last week, we saw Facebook Advertising trump Google Organic search as the leading source of website traffic. Just to give you an idea, usually Google organic search dominates over 1/3 of the traffic sources for most of the websites we get to look behind. Referring website such as Twitter, Facebook COMBINE to make another third of traffic sources. Direct traffic mostly accounts for the last third. However last week we got out eyes on Facebook advertising out doing Google search referrals for the overall month on a clients website. Wait it gets better – the … Continue reading
Target your Market with Facebook Advertising
Check out this very precise way of targeting potential new clients through Facebook Advertising… The certainty of breakdown is quite phenomenal. Let me know you thoughts below!
