Archive for the ‘Branding’ Category
What is Multichannel Marketing?
People interact with brands across multiple channels such as email, social media, and offline. Multichannel Marketing means delivering a cross-channel experience, including your email marketing, direct mail, and social media communities to create an ongoing dialogue designed to drive customer action. It is no surprise to you that because of the volume of marketing messages out there, people are increasingly numbed to your story. Booking a number of banner ads and hoping for the best won’t create the impact it once did. Consumer behaviour has made multichannel marketing a must, forcing your marketing department to extend the consumer viewing experience across screens—iPad, mobile, computer & … Continue reading
Video that goes Viral
We know there are numerous platforms for getting word out there in the world of marketing and there are a few important tips for viral sharing. But there is one thing that counts the most when it comes to encouraging people to really get involved. And that is creativity. This Greenpeace clip below, if you haven’t seen it, is witty, intelligent and a pleasure to watch. With the right thinking, it doesn’t need to break the bank either. Some might call it Brand Jacking (in this case Facebook) but in my opinion, when done right, there is nothing wrong … Continue reading
