Life Cycle Email Marketing takes email marketing to the next level. You may also have heard these referred to as auto-responders. In the case of a newbie email subscriber a trigger email series can be anything from a welcoming email series, bonus gifts, free presentations, a list of your frequently asked questions, offers and so on. You have received a number of these emails before right? Confirmation of order or shipping detail Request for feedback on a purchase Request to tell all your friends about a purchase Happy birthday email with coupons You didn’t finish your order email Renew your … Continue reading
Despite all the talk about having a niche, many businesses still operate without one. Your must have something that sets you apart from anyone else either in product, distribution or promotion at all times. Doing this type of regular activity, protects your business from competing on price. Now do not over think this. It does not have to be a new invention. It can simply be a new feature added to one of your current offerings. This is strategy to the core! So below are three methods of uncovering your niche: 1. Call your top 6 clients. They know what … Continue reading
Fluffy undefined goals are unachievable by their very nature.