Archive for the ‘Business Niche’ Category
I want to be The Macquarie Group when I grow up
In the book – The First XI Winning Organisation (2007) revisited by G, Hubbard of the University of Adelaide identified The Macquarie Group as one of 11 of Australia’s long-term top-performing organisations. The company saw an increase in share price between from $A24 in 2002 to $A75 in 2007. Deutshe Bank research analyst Ross Brown back in 2004 had this to say “Their strategy is unique,” in Sydney. “They’re very entrepreneurial — they’ll do anything that makes money and do it almost anywhere’. So what is the magic formula, you ask? Their strong desire to be valuable to its clients … Continue reading
Nurture Your Niche
Despite all the talk about having a niche, many businesses still operate without one. Your must have something that sets you apart from anyone else either in product, distribution or promotion at all times. Doing this type of regular activity, protects your business from competing on price. Now do not over think this. It does not have to be a new invention. It can simply be a new feature added to one of your current offerings. This is strategy to the core! So below are three methods of uncovering your niche: 1. Call your top 6 clients. They know what … Continue reading
