Archive for the ‘Business Strategy’ Category
Why Every Business Needs a Digital Curator
There is a lot of hype around online marketing these days. At Pollen Marketing, we use a four-point approach that aims at developing strategy in the key digital areas. These are: Content Marketing, Search Engine Optimisation, Email Marketing and Social Media. From the countless marketing campaigns we conduct per year, this order also relates to the amount of leads each business will generate on average. Bottom line, none of these options will work without a strong focus on the first: Content Marketing. Why? Digital Content Marketing focuses on more than one area of customer development and lead generation. Since it … Continue reading
What is Life Cycle Email Marketing?
Life Cycle Email Marketing takes email marketing to the next level. You may also have heard these referred to as auto-responders. In the case of a newbie email subscriber a trigger email series can be anything from a welcoming email series, bonus gifts, free presentations, a list of your frequently asked questions, offers and so on. You have received a number of these emails before right? Confirmation of order or shipping detail Request for feedback on a purchase Request to tell all your friends about a purchase Happy birthday email with coupons You didn’t finish your order email Renew your … Continue reading
5 Tips to Build your Marketing List
The bottom line is, people are happy to cooperate by giving you their contact details as long as provide a valuable service mostly in the form of information. Think about the kinds of incentives that you can offer, that your target market would consider valuable. Here are 5 smart incentives to grow your database. 1. Free product samples If you can send people things that help to advertise your business or stand out from the crowd then do it! For example, when Procter & Gamble launched Ivory Soap against Colgate’s market leader, Tender Care Soap ten years ago, the Colgate … Continue reading
