I just wanted to share with you a great example of generating interest and building your email database from the get go.
The landing page is currently a ‘vieled’ box.
So even while you are polishing your product and preparing to launch, you should be collecting valuable list of names that can share your big news when the time comes.
Promise them a preview before anyone else or an early bird discount. Just make them feel special in some way.
Indeed step two of this program is an incentive to share the news with as many people as possible through their social networks. Almost a version of Kickstarter only you are raising ‘social media capital’. Remember this is even before anyone has seen the product.
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