You are not alone…
A solid online marketing strategy requires regularly interacting with various online platforms to increase website enquiries and sales ready traffic.
it can be hard to get your head around all of this…
Turning to a digital marketing agency that understands your business for support is a great option because suddenly you have access to a host of marketing expertise in the one place. The dollars you spend on marketing go further and reap greater results. Digital marketing agencies are also continually adapting and evolving our practice based on the latest findings from testing and measuring the results on our live campaigns.
So I thought I would write you a list of benefits why I think using a digital marketing agency can benefit your business. I’m not sure I have covered them all. Don’t overlook number 27 & 28. I see these two ALL the time and they might be something you haven’t addressed in your business yet.
You may have heard of Life Cycle Email Marketing. It is built on the notion that all customers are in a different part of the purchasing journey with your business.
For prospects that are not ready to buy right now, great email automation can get them further along the buying cycle and automate your sales without engaging your business development team. You can even set up trigger emails to attract the customer’s interest, educate the buyer and nurture the lead.
As for new email subscriber, you can send them anything you like, such as a welcoming email, bonus offer if they share your news, free webinar, or a list of your frequently asked questions. These messages can be set up to deploy automatically, also called ‘auto responders’. You can even space the emails out as a series over an extended period of time.
Here are a few ideas for trigger emails to your prospects and clients.
There is a lot of hype around online marketing these days. At Pollen Marketing, we use a four-point approach that aims at developing strategy in the key digital areas. These are: Content Marketing, Search Engine Optimisation, Email Marketing and Social Media.
From the countless marketing campaigns we conduct per year, this order also relates to the amount of leads each business will generate on average. Bottom line, none of these options will work without a strong focus on the first: Content Marketing.
Why? Digital Content Marketing focuses on more than one area of customer development and lead generation. Since it is focused on what I have termed ‘downloadables’ or free information, products, what-have-you, the investment on the part of the customer is minimal out of the gate. Content Marketing focuses on reaching the customer early in the buying process. Plus, people love getting something for nothing. Whether you produce a white paper, an eBook, or offer some sort of insight into your business and your industry, the base concept behind Content Marketing taps into that love of “free” and “privileged.”
There’s more going on, however, than just an exchange of digital material. When a customer chooses to engage with your company’s content marketing strategy: they get to know you. Especially in B2B marketing situations where information sharing and innovation drive consumer demand, showing off your knowledge through content that is freely available establishes you as an expert in the customer’s mind. This leads to trust, which is paramount in turning a lead into a sale.
Image by King Kong 911
Came across this take on Digital Marketing in the Twitter stream of my good friend @nottheword.
Slide Deck summed up in one sentence – Digital must enhance what is great and amazing about life to work.
Note to self: Must find out what the not word is?!
Or is it life?
Have you ever worked with a professional online marketing agency before? With more and more businesses using the internet to source products and services, it’s imperative you get digital marketing right! Contact us now to get started!
Drum roll…..According to research conducted by the Direct Marketing Association, email marketing returned $43.62 for every dollar invested in 2009, and it may surprise you that this trend has changed very little since then.
This highest yielding ROI medium also allows you to communicate directly with your top prospects. And the icing on the email marketing cake? According to the ForeSee Results 2010 on the effectiveness of social media, promotional emails are the second biggest influence on retail website visits, second only to the actual pre-awareness of the brand. Well ahead of social media. Today, savvy businesses consider email marketing to be the best channel among all online technologies.
Anyone who knows me well knows I am a big fan of social media, but in most cases, it should not be the cornerstone of your marketing. So perhaps you currently don’t have an email marketing program live or you do or it just hasn’t quite hit it’s potential yet. Or maybe you thought you could avoid it all together and just send a few tweets instead? It is certainly time to reassess.
THE PLUG – This is why I thought it is important to write the very candid book to help you - “Effective Email Marketing Guide.“