Archive for the ‘Digital Marketing’ Category
Why Every Business Needs a Digital Curator
There is a lot of hype around online marketing these days. At Pollen Marketing, we use a four-point approach that aims at developing strategy in the key digital areas. These are: Content Marketing, Search Engine Optimisation, Email Marketing and Social Media. From the countless marketing campaigns we conduct per year, this order also relates to the amount of leads each business will generate on average. Bottom line, none of these options will work without a strong focus on the first: Content Marketing. Why? Digital Content Marketing focuses on more than one area of customer development and lead generation. Since it … Continue reading
Digital is Dead
Came across this take on Digital Marketing in the Twitter stream of my good friend @nottheword. Slide Deck summed up in one sentence – Digital must enhance what is great and amazing about life to work. Note to self: Must find out what the not word is?! Digital is dead View more presentations from Kai Platschke Or is it life?
What Online Marketing Has the Greatest Return On Investment Per Dollar Spent?
Drum roll…..According to research conducted by the Direct Marketing Association, email marketing returned $43.62 for every dollar invested in 2009, and it may surprise you that this trend has changed very little since then. This highest yielding ROI medium also allows you to communicate directly with your top prospects. And the icing on the email marketing cake? According to the ForeSee Results 2010 on the effectiveness of social media, promotional emails are the second biggest influence on retail website visits, second only to the actual pre-awareness of the brand. Well ahead of social media. Today, savvy businesses consider email … Continue reading
