Archive for the ‘Digital Marketing’ Category
80% Marketers to increase Digital & Social Media Spending
Changes in consumer behavior have been the main driver for 80% of Marketers looking to increase spending in digital and social media this year, compared to 2010. The results of a survey conducted by AnswersLab have been published in the Society of Digital Agencies 2011 Digital Marketing Outlook report. It gives us a valuable insight into the marriage between marketing and technology in the future. For example: In which of the following, if any, does your organisation plan to invest in 2011? Key findings: 80% of marketers plan to increase the volume of digital projects in 2011 76% of the … Continue reading
The 10 Week SEO Diet
When marketing your business, you must continually keep with all things digital marketing including Search Engine Optimisation (SEO). There is simply soooooo much contradictory information out there about SEO. It is hard to find the truth and what really works. This week Kalena, who heads up Search Engine College, has written a piece about SEO after receiving several question submissions from webmasters who were struggling to optimise their sites. Kalena has created simple steps as a series of 10 weekly articles outlining how to improve the search engine visibility of your site straight away. I like the diet analogy. Kalena … Continue reading
