All posts in E marketing

6 Different Ways to Use Email Marketing

By On December 7, 2012 In Digital Marketing, E marketing, email marketing, Email Marketing Facts, Marketing Tips With No Comments Permanent Link to 6 Different Ways to Use Email MarketingPermalink

You may have heard of Life Cycle Email Marketing. It is built on the notion that all customers are in a different part of the purchasing journey with your business.

For prospects that are not ready to buy right now, great email automation can get them further along the buying cycle and automate your sales without engaging your business development team. You can even set up trigger emails to attract the customer’s interest, educate the buyer and nurture the lead.

As for new email subscriber, you can send them anything you like, such as a welcoming email, bonus offer if they share your news, free webinar, or a list of your frequently asked questions. These messages can be set up to deploy automatically, also called ‘auto responders’. You can even space the emails out as a series over an extended period of time.

Here are a few ideas for trigger emails to your prospects and clients.

See full article – MYOB

Start Building Your Email Database Before You Launch

By On September 24, 2012 In Advertising, Design, Distribution, E marketing, email marketing, Email Marketing Facts, Marketing With No Comments Permanent Link to Start Building Your Email Database Before You LaunchPermalink

I just wanted to share with you a great example of generating interest and building your email database from the get go. 

I am a big Instagram user.  So I popped over to check out Mosaic a physical photobook by Mixbook, after hearing about it on TechCrunch.

The landing page is currently a ‘vieled’ box.

So even while you are polishing your product and preparing to launch, you should be collecting valuable list of names that can share your big news when the time comes. 

Promise them a preview before anyone else or an early bird discount. Just make them feel special in some way.   

Indeed step two of this program is an incentive to share the news with as many people as possible through their social networks.  Almost a version of Kickstarter only you are raising ‘social media capital’.  Remember this is even before anyone has seen the product. 

Have you ever worked with a professional online marketing agency before? With more and more businesses using the internet to source products and services, it’s imperative you get digital marketing right! Contact us now to get started! 

Multi-Channel Marketing

By On January 9, 2012 In E marketing With 1 Comment Permanent Link to Multi-Channel MarketingPermalink

People interact with brands across multiple channels such as email, social media, and offline. Multichannel Marketing means delivering a cross-channel experience, including your email marketing, direct mail, and social media
communities to create an ongoing dialogue designed to drive customer action.

It is no surprise to you that because of the volume of marketing messages out there, people are increasingly numbed to your story. Booking a number of banner ads and hoping for the best won’t create the impact it once did.

Consumer behaviour has made multi-channel marketing a must, forcing your marketing department to extend the consumer viewing experience across screens—iPad, mobile, computer & TV. We have seen this mobile interaction ex
plode firsthand in the last four months on the website we manage: SKYROCKET

Nielsen found half of US consumers exposed to and ad on TV only recalled it. So now, when you add multiple screen exposure, including online, that percentage shifts another 48%.

We know the majority of B2B marketing may never see a TV screen. My interpretation of this data is that there needs to be a shift from short, snap campaigns to becoming a holistic, drip feed information source. Customers must experience you over a prolonged time. You must build trust while highlighting your conviction to serve them.

Social Media, for example, cannot be a stand-alone tactic. You must consider:

  • What unique pieces of advice can you turn into an event or workshop or perhaps a ‘downloadable‘?
  •  Have you planned to capture those prospects into a web form for your email marketing list?

 

 

Image Credit:  Mari_1008

Social Media Raises, But Email Marketing Still Better

By On September 19, 2011 In E marketing, email marketing With 1 Comment Permanent Link to Social Media Raises, But Email Marketing Still BetterPermalink

An interesting study just out from Pew Research Center’s Internet & American Life Project reports that, despite the known rising trend in social network usage among adults, email marketing and search engines still reign supreme.

Pew found that though social network use is on the rise (65% of adults now report using social networking sites as opposed to only 11% in 2005) email and search have a grip that are hard to release. 92% of American adults report using both email and search engines with about 6 of every 10 doing so daily.

These figures make come into better focus. Social networking, though important, cannot compete with the importance of reaching customers through email. This is compounded by the fact that email’s hold as the top ranked online activity has been consistent for 9 years running (since 2002).

Adults are creatures of habit and though the rise of social networking sites and marketing through them represents a viable opportunity to expand brand awareness to new niches, there is a resounding call to stay true to what works and to that which we know people use: email marketing.

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Know What Your Clients Are Thinking with Email Marketing

By On June 10, 2011 In E marketing, email marketing With No Comments Permanent Link to Know What Your Clients Are Thinking with Email MarketingPermalink

Now here is a thought. Would it be great to find out exactly what makes your client’s tick? Imagine a device that could tell you exactly what made your customers heart leap? If something could tell you what motivates your customers and genuinely interests them, would you want it? Of course you can pay a for some market research usually starting at $8,000.00. Or….

The advancement of most cost effective, sometimes free email marketing software, that kind of knowledge is built-in. Indeed knowing inside your clients heads has been possible for some time. The reporting functionality on email marketing software like this is pretty standard out of the box. You just may not have been aware of the implications or know how to use it.

So here is a pretty common scenario for you.  You email out  an update to your database with your usual helpful tips. Ensure you place hyperlinks within your article. Only put a short version of the story in the actual email (25-35 words) and add a link to read more back at your website. There is no need to complicate it and get bogged down in the data. Just knowing what links most people click is telling you what to include in your next offer or what products are the most interesting.  For the campaigns we have created for our clients, there is almost always a clear winner when it comes to links clicked within an email. See the example below.

So be creative and customise your message knowing what interests people.  Or maybe do a review of your products and have hyperlinks on some of the features or benefits.  Which one gets clicked on most?  Perhaps you enhance that feature or provide more information on your website or brochure.  You may even plan the next product release on that type of priceless data.

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Email is still Online Marketing’s Bread & Butter

By On June 2, 2011 In E marketing, email marketing, Marketing With 9 Comments Permanent Link to Email is still Online Marketing’s Bread & ButterPermalink

While email marketing continues to rule, but many businesses I have surveyed have struggled to get a regular meaning program of the ground. Is your business one of them?   What has been the main blockage that has prevented you from starting or maintaining an email marketing program? I would love to help you overcome these issues in the comments below…

But here are some great reasons for revisiting email marketing that you may not of thought of yet…

  • Email marketing tracking is so advanced, you can identify what your market is trying to tell you about what products they want and what features interest them.
  • Set up and forget a welcome series that validate your expertise and educate your prospects about what you do.
  • Highest ROI per dollar spent of any of the online marketing tools.
  • Ultimate story telling channel
  • Affordable online tools available with features that are out of this world (just take a pick).
  • Amazing speed to market once you have built a valuable list.
  • Isolate the characteristics of your brand that do or don’t appeal to your audience increase the amount emails are opened and read.
  • Track and measure the engagement levels of new marketing initiatives almost instantaneously.
  • Prevent the costly expense of un-targeted marketing.
  • Prospects and customers know exactly what you deliver.
  • Ease to begin dialogue with new prospects and quickly convey what you stand for.
  • Quicken the sales process with clever conversation about your people, products or services.
  • Email marketing software programs have become easier and easier to use.
  • Know the customers that are most interested in new product announcement or event and follow up on them individually.

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What Online Marketing Has the Greatest Return On Investment? Email Marketing

By On May 25, 2011 In Digital Marketing, E marketing, email marketing With No Comments Permanent Link to What Online Marketing Has the Greatest Return On Investment? Email MarketingPermalink

Drum roll…..According to research conducted by the Direct Marketing Association, email marketing returned $43.62 for every dollar invested in 2009, and it may surprise you that this trend has changed very little since then.

This highest yielding ROI medium also allows you to communicate directly with your top prospects.   And the icing on the email marketing cake?  According to the ForeSee Results 2010 on the effectiveness of social media, promotional emails are the second biggest influence on retail website visits, second only to the actual pre-awareness of the brand. Well ahead of social media.  Today, savvy businesses consider email marketing to be the best channel among all online technologies.

Anyone who knows me well knows I am a big fan of social media, but in most cases, it should not be the cornerstone of your marketing. So perhaps you currently don’t have an email marketing program live or you do or it just hasn’t quite hit it’s potential yet. Or maybe you thought you could avoid it all together and just send a few tweets instead? It is certainly time to reassess.

THE PLUG – This is why I thought it is important to write the very candid book to help you  -  “Effective Email Marketing Guide.“

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