You may have heard of Life Cycle Email Marketing. It is built on the notion that all customers are in a different part of the purchasing journey with your business.
For prospects that are not ready to buy right now, great email automation can get them further along the buying cycle and automate your sales without engaging your business development team. You can even set up trigger emails to attract the customer’s interest, educate the buyer and nurture the lead.
As for new email subscriber, you can send them anything you like, such as a welcoming email, bonus offer if they share your news, free webinar, or a list of your frequently asked questions. These messages can be set up to deploy automatically, also called ‘auto responders’. You can even space the emails out as a series over an extended period of time.
Here are a few ideas for trigger emails to your prospects and clients.