Archive for the ‘Facebook’ Category
What is the difference between a Facebook Profile and a Facebook Page
It really depends on your purpose…. Straight from the horses mouth – Facebook Help Section…. “Facebook profiles are meant to represent a single individual. Organizations of any type are not permitted to maintain an account under the name of their organization. We have created Facebook Pages to allow organizations to have a presence on Facebook”. Indeed businesses are only allowed to open fan pages NOT profiles. A business which opens a profile page is in direct violation of terms of service. Want to know if you have a personal profile set up for your business or a Facebook Page? If people … Continue reading
Video that goes Viral
We know there are numerous platforms for getting word out there in the world of marketing and there are a few important tips for viral sharing. But there is one thing that counts the most when it comes to encouraging people to really get involved. And that is creativity. This Greenpeace clip below, if you haven’t seen it, is witty, intelligent and a pleasure to watch. With the right thinking, it doesn’t need to break the bank either. Some might call it Brand Jacking (in this case Facebook) but in my opinion, when done right, there is nothing wrong … Continue reading
Facebook Advertising Beats Google Search
Well for the first time last week, we saw Facebook Advertising trump Google Organic search as the leading source of website traffic. Just to give you an idea, usually Google organic search dominates over 1/3 of the traffic sources for most of the websites we get to look behind. Referring website such as Twitter, Facebook COMBINE to make another third of traffic sources. Direct traffic mostly accounts for the last third. However last week we got out eyes on Facebook advertising out doing Google search referrals for the overall month on a clients website. Wait it gets better – the … Continue reading
