Archive for the ‘Marketing Consulting’ Category
Best Kept Secret for Australian Businesses
Word-of-Mouth on the Web re-launches as ‘Word of Mouth Online’ In the days before the Internet, many businesses relied on word-of-mouth as their primary means of attracting customers. But as the Internet has gained prominence, the concept of word-of-mouth may seem dead, but it’s not. Since its launch in 2007, WOMO – Word of Mouth Online (formally WOMOW) has seen an exponential increase of both reviewers and businesses using their service. There is now one review every 5 minutes. The concept behind this approach is simple: People convert to customers 168% more … Continue reading
Statistics show……
image credit : wordboner.com
Social Media Raises, But Sending Email Still Better
An interesting study just out from Pew Research Center’s Internet & American Life Project> reports that, despite the known rising trend in social network usage among adults, email and search engines still reign supreme. Pew found that though social network use is on the rise (65% of adults now report using social networking sites as opposed to only 11% in 2005) email and search have a grip that are hard to release. 92% of American adults report using both email and search engines with about 6 of every 10 doing so daily. These figures make come into better focus. Social … Continue reading
