Put simply, Australian site Source Bottle is an online service that connects journalists and writers with ‘sources’. Pollen Marketing has also integrated Source Bottle into a number of marketing strategies over the last 8 months with some great results. This can form the most cost effective part of your marketing mix, yet can have the most impact.

So what are some of the top ways we have used Source Bottle?

1.Line up key speaking or article writing gigs to expose your personal brand. This is the best way to position your personal brand or company as a trusted advisor and thought leaders in your industry or niche.

2. Find opportunities to promote your product – There is a call out for this sort of thing everyday fro numerous campaigns or events. This is the perfect way to get your product into the hands of a very targeted audience.

3. Build traffic to your website – Find a number of like minded people that can contribute articles or blogs to your website and bring traffic your way.

4. Research a topic of interest – Line up an interview and get personal account. This holds water over your typical marketing garble.

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