So in line with my recent Meet a Tweet a Week post, I caught up with Philip Brookes (@philipb4), Founder and Director of Aktiv, a marketing consulting firm that specialises in marketing for charity organisations. On the eve of his 7th trip to the Philippines, I quickly discovered his passion for changing the world through responsible commercial enterprise in developing countries. “I want to see more successful joint ventures between charities and business partnerships”. So was there any advice for charities? “Look at marketing as more than just advertising – how they shape their programs, and looking for creative new … Continue reading
So as some of you know, I started a new thing not long ago where I try and meet somebody in my Twitter world in the flesh every week. I have dubbed it Meet a Tweet a Week. Most of the time I have hit this aim and I have become all the better for it. I thought I might start sharing who some of these people are right here. So here goes…. This week I met Fiona Adler – Co-Founder of WOMOW – Word Of Mouth On the Web. Fiona is nothing short of inspirational. This lady has utterly … Continue reading