Archive for the ‘Social Media’ Category
Social Media Strategy
Is your organisation a social butterfly or a dying wallflower? Business to Business Marketing need not be unsocial. SWEET FACT: According to the report, Social Strategy for B2B Marketing 2011 (Global Web Index), B2B decision makers are the most socially engaged in the world when compared to average Internet users. It’s important to go beyond looking at social media as just a brand awareness exercise to seeing it as a valid lead generation channel. What are some of the reasons you need a social media strategy? • There are distinct principles to reaching a Business to Business audience. • B2B … Continue reading
How To Set Your Google+ Hovercard
If people hover over your photo or profile on Google+ a neat caption will pop up. This is a great opportunity to highlight your skillset or specialisation. It works not unlike a tagline. Did you know you can customise what shows up? Now look at my hover text above. You’ll see that in addition to my company, I have a tagline a bit like my official title. You could put a number of keywords that give a glimpse of what you are about. You only have seconds on the interwebs to make an impression. You have to dictate that you’re worth … Continue reading
80% Marketers to increase Digital & Social Media Spending
Changes in consumer behavior have been the main driver for 80% of Marketers looking to increase spending in digital and social media this year, compared to 2010. The results of a survey conducted by AnswersLab have been published in the Society of Digital Agencies 2011 Digital Marketing Outlook report. It gives us a valuable insight into the marriage between marketing and technology in the future. For example: In which of the following, if any, does your organisation plan to invest in 2011? Key findings: 80% of marketers plan to increase the volume of digital projects in 2011 76% of the … Continue reading
