Archive for the ‘Social Media’ Category
80% Marketers to increase Digital & Social Media Spending
Changes in consumer behavior have been the main driver for 80% of Marketers looking to increase spending in digital and social media this year, compared to 2010. The results of a survey conducted by AnswersLab have been published in the Society of Digital Agencies 2011 Digital Marketing Outlook report. It gives us a valuable insight into the marriage between marketing and technology in the future. For example: In which of the following, if any, does your organisation plan to invest in 2011? Key findings: 80% of marketers plan to increase the volume of digital projects in 2011 76% of the … Continue reading
What is the difference between a Facebook Profile and a Facebook Page
It really depends on your purpose…. Straight from the horses mouth – Facebook Help Section…. “Facebook profiles are meant to represent a single individual. Organizations of any type are not permitted to maintain an account under the name of their organization. We have created Facebook Pages to allow organizations to have a presence on Facebook”. Indeed businesses are only allowed to open fan pages NOT profiles. A business which opens a profile page is in direct violation of terms of service. Want to know if you have a personal profile set up for your business or a Facebook Page? If people … Continue reading
Video that goes Viral
We know there are numerous platforms for getting word out there in the world of marketing and there are a few important tips for viral sharing. But there is one thing that counts the most when it comes to encouraging people to really get involved. And that is creativity. This Greenpeace clip below, if you haven’t seen it, is witty, intelligent and a pleasure to watch. With the right thinking, it doesn’t need to break the bank either. Some might call it Brand Jacking (in this case Facebook) but in my opinion, when done right, there is nothing wrong … Continue reading
