Pollen Marketing» Social Media

80% Marketers to increase Digital & Social Media Spending

Natalie Giddings — Mon, 21 Feb 2011 01:00:13 +0000

Changes in consumer behavior have been the main driver for 80% of Marketers looking to increase spending in digital and social media this year, compared to 2010. The results of a survey conducted by AnswersLab have been published in the Society of Digital Agencies 2011 Digital Marketing Outlook report. It gives us a valuable insight into the marriage between marketing and technology in the future. For example:

In which of the following, if any, does your organisation plan to invest in 2011?

Key findings:

80% of marketers plan to increase the volume of digital projects in 2011
76% of the marketers plan to invest in Facebook & 69% in Twitter
Overall, 95% of respondents plan to use some form of social media in 2011
67% of marketers are increasing investment on Unpaid/Earned Media
Just 14% of all marketers surveyed plan to increase investment in paid traditional media

While these statistics were taken from a global sample, the last point is reflected in the outlook in the latest IBISWorld Report on advertising services in Australia for the next 4-5 year. Advertising services industry will have to reinvent its services to be more in line with increasing media fragmentation.

The survey respondents were split roughly evenly between the three target groups: agencies, brand marketers, and technologists from around the globe but mostly from North America.

We love this quote from Scott McLaren, Global Digital Marketing, CRM and Web Operations, General Motors.

“If built and used correctly a sound digital strategy allows a marketer to “fish where the fish are”—it is truly the only medium that allows one to map marketing to consumer behavior in a measurable way”.

You may download your own version of the report here.

What is the difference between a Facebook Profile and a Facebook Page

Natalie Giddings — Sun, 17 Oct 2010 23:25:05 +0000

It really depends on your purpose….

Straight from the horses mouth – Facebook Help Section….

“Facebook profiles are meant to represent a single individual. Organizations of any type are not permitted to maintain an account under the name of their organization. We have created Facebook Pages to allow organizations to have a presence on Facebook”. Indeed businesses are only allowed to open fan pages NOT profiles. A business which opens a profile page is in direct violation of terms of service.

Want to know if you have a personal profile set up for your business or a Facebook Page?
If people can just ‘like’ you to become a fan you have a Facebook page, otherwise if they have to ‘request to be your friend’ it is a personal profile.

A Facebook Page is a public profile that enables you to share your business and products with Facebook users.
• Facebook Pages are indexed (registered) in search engines – making it easy for people to find
• Your Page can have multiple people updating it called administrators
• Traffic Report – Facebook Pages captures data on visitors too like age, gender etc
• There are no limits to the number of fans you can have on a page
• HIGHLY Recommend – You can add Facebook Applications like Video or Static FBML to enhance the experiences fans have with your Facebook Page
• Driving word-of-mouth to a wider circle of friends.
• Ability to send very targeted private messages to your fans to specific regions, age groups or genders of

If you want maximum sharing capabilities and additional applications, than you need to push people over to your Facebook page politely.
BTW you do need to have a personal profile to have an account, but nobody can see it or access it without your prior permission.

Video that goes Viral

Natalie Giddings — Mon, 04 Oct 2010 12:15:48 +0000

We know there are numerous platforms for getting word out there in the world of marketing and there are a few important tips for viral sharing. But there is one thing that counts the most when it comes to encouraging people to really get involved. And that is creativity.

This Greenpeace clip below, if you haven’t seen it, is witty, intelligent and a pleasure to watch. With the right thinking, it doesn’t need to break the bank either. Some might call it Brand Jacking (in this case Facebook) but in my opinion, when done right, there is nothing wrong with that. So I am sharing it here and on my other social networks.

Take a look and see for yourself….

I would love to hear your current favourite creative clip in the comment section below.

Facebook Advertising Beats Google Search

Natalie Giddings — Wed, 08 Sep 2010 07:24:27 +0000

Well for the first time last week, we saw Facebook Advertising trump Google Organic search as the leading source of website traffic.

Just to give you an idea, usually Google organic search dominates over 1/3 of the traffic sources for most of the websites we get to look behind. Referring website such as Twitter, Facebook COMBINE to make another third of traffic sources. Direct traffic mostly accounts for the last third.

However last week we got out eyes on Facebook advertising out doing Google search referrals for the overall month on a clients website.

Wait it gets better – the daily spend for this particular client was just 92 cents.

Would love to hear your thoughts on this in the comments sections below?

Also if you want to know how to get started on Facebook advertising, I did a little ‘How to’ video a couple of months ago that makes it super easy for you to understand.

Target your Market with Facebook Advertising

Natalie Giddings — Sun, 11 Jul 2010 22:41:21 +0000

Check out this very precise way of targeting potential new clients through Facebook Advertising…

The certainty of breakdown is quite phenomenal.

Let me know you thoughts below!