Archive for the ‘Target Market’ Category
I want to be The Macquarie Group when I grow up
In the book – The First XI Winning Organisation (2007) revisited by G, Hubbard of the University of Adelaide identified The Macquarie Group as one of 11 of Australia’s long-term top-performing organisations. The company saw an increase in share price between from $A24 in 2002 to $A75 in 2007. Deutshe Bank research analyst Ross Brown back in 2004 had this to say “Their strategy is unique,” in Sydney. “They’re very entrepreneurial — they’ll do anything that makes money and do it almost anywhere’. So what is the magic formula, you ask? Their strong desire to be valuable to its clients … Continue reading
Retail Therapy- Women’s Online Shopping Habits
According a study by AOL on Women’s online shopping habits – women control over $4.3 trillion, roughly 73 percent of US household spending. No surprise that many of these women squeeze 27 hours of activities into the standard 24-hour day. This is a fabulous study to put a number of your marketing programs into perspective. Download the study here. We have also recently taken a look at retailers catering for women and their families. We already knew this right now? But there are some staggering figures below. Women love to share their product and brand opinions, as we saw on … Continue reading
Corner the Market – Cater for Kids
Companies marketing their brands as family friendly brands are more successful than those who pushed the product more than the name.
