Archive for the ‘Marketing Tips’ Category
The 10 Week SEO Diet
When marketing your business, you must continually keep with all things digital marketing including Search Engine Optimisation (SEO). There is simply soooooo much contradictory information out there about SEO. It is hard to find the truth and what really works. This week Kalena, who heads up Search Engine College, has written a piece about SEO after receiving several question submissions from webmasters who were struggling to optimise their sites. Kalena has created simple steps as a series of 10 weekly articles outlining how to improve the search engine visibility of your site straight away. I like the diet analogy. Kalena … Continue reading
Retail Therapy- Women’s Online Shopping Habits
According a study by AOL on Women’s online shopping habits – women control over $4.3 trillion, roughly 73 percent of US household spending. No surprise that many of these women squeeze 27 hours of activities into the standard 24-hour day. This is a fabulous study to put a number of your marketing programs into perspective. Download the study here. We have also recently taken a look at retailers catering for women and their families. We already knew this right now? But there are some staggering figures below. Women love to share their product and brand opinions, as we saw on … Continue reading
Nurture Your Niche
Despite all the talk about having a niche, many businesses still operate without one. Your must have something that sets you apart from anyone else either in product, distribution or promotion at all times. Doing this type of regular activity, protects your business from competing on price. Now do not over think this. It does not have to be a new invention. It can simply be a new feature added to one of your current offerings. This is strategy to the core! So below are three methods of uncovering your niche: 1. Call your top 6 clients. They know what … Continue reading
