The Pollen Marketing Blog » Tricks & Tips

Retail Therapy- Women’s Online Shopping Habits

Natalie Giddings — Wed, 28 Jul 2010 06:57:22 +0000

According a study by AOL on Women’s online shopping habits – women control over $4.3 trillion, roughly 73 percent of US household spending. No surprise that many of these women squeeze 27 hours of activities into the standard 24-hour day. This is a fabulous study to put a number of your marketing programs into perspective. [...]

Retail Therapy- Women’s Online Shopping Habits is a post from: The Pollen Marketing Blog

Nurture Your Niche

Natalie Giddings — Sun, 18 Jul 2010 21:53:53 +0000

Despite all the talk about having a niche, many businesses still operate without one. Your must have something that sets you apart from anyone else either in product, distribution or promotion at all times. Doing this type of regular activity, protects your business from competing on price. Now do not over think this. It does [...]

Nurture Your Niche is a post from: The Pollen Marketing Blog

Marketing for a Cause

Natalie Giddings — Mon, 05 Jul 2010 12:31:23 +0000

So in line with my recent Meet a Tweet a Week post, I caught up with Philip Brookes (@philipb4), Founder and Director of Aktiv, a marketing consulting firm that specialises in marketing for charity organisations. On the eve of his 7th trip to the Philippines, I quickly discovered his passion for changing the world through [...]

Marketing for a Cause is a post from: The Pollen Marketing Blog

Add Source Bottle to your Marketing Mix

Natalie Giddings — Mon, 28 Jun 2010 22:39:45 +0000

Source Bottle is an online service that connects journalists and writers with 'sources'.

Add Source Bottle to your Marketing Mix is a post from: The Pollen Marketing Blog

Cars vs Phones

Natalie Giddings — Tue, 16 Mar 2010 05:52:03 +0000

I am presenting on this topic tonight, so I thought I might share this excellent example. Trendwatching.com asked people if they had to choose between their phone or their car – What would it be? Almost all chose the phone! If you asked me, I would have to say I agree. If I lost my phone, [...]

Cars vs Phones is a post from: The Pollen Marketing Blog