Archive for the ‘Marketing Tips’ Category
Marketing for a Cause
So in line with my recent Meet a Tweet a Week post, I caught up with Philip Brookes (@philipb4), Founder and Director of Aktiv, a marketing consulting firm that specialises in marketing for charity organisations. On the eve of his 7th trip to the Philippines, I quickly discovered his passion for changing the world through responsible commercial enterprise in developing countries. “I want to see more successful joint ventures between charities and business partnerships”. So was there any advice for charities? “Look at marketing as more than just advertising – how they shape their programs, and looking for creative new … Continue reading
Add Source Bottle to your Marketing Mix
Source Bottle is an online service that connects journalists and writers with ‘sources’.
Cars vs Phones
I am presenting on this topic tonight, so I thought I might share this excellent example. Trendwatching.com asked people if they had to choose between their phone or their car – What would it be? Almost all chose the phone! If you asked me, I would have to say I agree. If I lost my phone, I am sure I would cry. I am convinced, if I lost my car on the other hand, I would just call RACV and move on. So why the relationship with our phones? I think it is because of our unique personalisation’s. My music … Continue reading
