Put simply, Australian site Source Bottle is an online service that connects journalists and writers with ‘sources’. Pollen Marketing has also integrated Source Bottle into a number of marketing strategies over the last 8 months with some great results. This can form the most cost effective part of your marketing mix, yet can have the most impact.

So what are some of the top ways we have used Source Bottle?

1.Line up key speaking or article writing gigs to expose your personal brand. This is the best way to position your personal brand or company as a trusted advisor and thought leaders in your industry  or niche.

2. Find opportunities to promote your product – There is a call out for this sort of thing everyday fro numerous campaigns or events. This is the perfect way to get your product into the hands of a very targeted audience.

3. Build traffic to your website  - Find a number of like minded people that can contribute articles or blogs to your website and bring traffic your way.

4. Research a topic of interest – Line up an interview and get personal account. This holds water over your typical marketing garble.

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I am presenting on this topic tonight, so I thought I might share this excellent example. Trendwatching.com asked people if they had to choose between their phone or their car – What would it be? Almost all chose the phone!

If you asked me, I would have to say I agree. If I lost my phone, I am sure I would cry. I am convinced, if I lost my car on the other hand, I would just call RACV and move on.

So why the relationship with our phones? I think it is because of our unique personalisation’s. My music library, my unique combination of apps, my conversations, maps etc.  Some will say it is our connection with the world. Maybe I agree a little with that too.

I  know people that express themsleves through their cars. As a result they only take them out on weekend drives, won’t park them at a train station or shopping centre. This defies the purpose they were built for.

It is a perfect little gadget that holds snapshots (be it literal) of our lives and has changed the way we live them.

I know my blog is not coping with the size of the tool, but it is too good to pass this by.

Interesting enough, when you put in Age 45-54, Australian Male – 62% are Spectators . When you change that to female, it drops by almost 10%.

Tool Keys -
•For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides) or read Chapter 3 of Groundswell.

•Bars indicate the percentage of the selected demographic that are in each Social Technographics group.

•The white marks indicate the same percentages for the whole population of the country selected.

•The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.