Pollen Marketing

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Consumer Profile Tool – Social Computing Behavior

I know my blog is not coping with the size of the tool, but it is too good to pass this by. Interesting enough, when you put in Age 45-54, Australian Male – 62% are Spectators . When you change that to female, it drops by almost 10%. Tool Keys – •For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides) or read Chapter 3 of Groundswell. •Bars indicate the percentage of the selected demographic that are in each Social Technographics group. •The white marks indicate the same percentages for the whole population of the country … Continue reading

Great Video on the Internet

Short but very sweet – Take a look! JESS3 / The State of The Internet from JESS3 on Vimeo.

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