So as some of you know, I started a new thing not long ago where I try and meet somebody in my Twitter world in the flesh every week. I have dubbed it Meet a Tweet a Week. Most of the time I have hit this aim and I have become all the better for it. I thought I might start sharing who some of these people are right here. So here goes….

This week I met Fiona Adler – Co-Founder of  WOMOW – Word Of Mouth On the Web.

Fiona is nothing short of inspirational. This lady has utterly sqeezed a heap into the last 5 years including completing an MBA,  founding and selling a very successful IT business to Sensis (Invizage), climbing Mt Everest and having not one but TWO children.

There is a mass of cliché analogies particularly with the mountain climbing, I could pull out here but put simply – I get a real buzz from people that  take it beyond where everyone else stops.  This was certainly a characteristic I needed to bare witness too this week.

Fiona now heads up WOMOW – Word Of Mouth On the Web and its a website that helps people find recommended businesses, and helps good businesses promote themselves with word-of-mouth.

So what is the value in such a concept? People no longer pay attention to advertising. Our eyes glaze over like a child doing a wee in a pool – Ha! That is a post for another day!

You can follow Fiona here @womow

You may also check out details of the climb at www.adlers.com.au