Comments for The Pollen Marketing Blog

Comment on Retail Therapy- Women’s online shopping habits by Warren Davies

Warren Davies — Thu, 29 Jul 2010 11:12:40 +0000

Some compelling numbers there Nat.

‘Womenomics’ is an interesting area, it cuts both ways. While its crucial to reach the bulk of the shoppers, if your brand can also offer a product to ‘house husbands’ you are in a really strong position.

In AdNews (16/7) Euro RSCG chief strategy officer Claudia David reckons that: –
“… We know more men are involved in looking after kids, but all marketing communication talks to mums. With the rise of single households, a lot of men do grocery shopping but no grocery brands talk to them. the messages are all geared mostly to women.”

I’d love to see some Aussie brands testing in this area. Build a strong base with female shoppers and test product offerings for males.

They may even do the washing up in gratitude?

Go brands for blokes!

Comment on Retail Therapy- Women’s online shopping habits by Natalie Giddings

Natalie Giddings — Wed, 28 Jul 2010 11:00:41 +0000

Exactly my point Michelle – Even if women don’t front up to a store with the actual ‘cheque book’ eg. When buying a car, they have most likely done all of the product benefit comparisons and research behind the purchase. Should never be underestimated!

Comment on Retail Therapy- Women’s online shopping habits by Michelle Burgess

Michelle Burgess — Wed, 28 Jul 2010 09:45:43 +0000

Really interesting facts here Nat and very motivating for us women who own female dominated sites.

Comment on Corner the Market – Cater for Kids by The Pollen Marketing Blog » Blog Archive » Retail Therapy- Women’s online shopping habits

Wed, 28 Jul 2010 06:57:28 +0000

[...] marketing programs into perspective. Download the study here. We have also recently taken a look at retailers catering for women and their families. We already knew this right now? But there are some staggering figures below. [...]

Comment on Meet a Tweet a Week by Pollen Marketing » Blog Archive » Marketing for a Cause

Pollen Marketing » Blog Archive » Marketing for a Cause — Mon, 05 Jul 2010 12:31:28 +0000

[...] for a Cause July5 So in line with my recent Meet a Tweet a Week post, I caught up with Philip Brookes, Founder and Director of Aktiv, a marketing consulting firm that [...]