Comments for Pollen Marketing

Comment on Best Kept Secret for Australian Businesses by Evan

Evan — Sat, 22 Oct 2011 22:02:34 +0000

I’m mentioning WOMO in my speech in front of the general session on Thursday morning…..!

Comment on Social Media Raises, But Sending Email Still Better by Tanya Gardner

Tanya Gardner — Mon, 19 Sep 2011 11:23:53 +0000

Very interesting article. Just reminds you everything in moderation. And don’t forget to stick with what works eg advertising marketing budget don’t forget to allow for beautiful high impact signage.

Comment on Digital is Dead by Natalie Giddings

Natalie Giddings — Tue, 28 Jun 2011 05:51:54 +0000

You better fess up Warren!

Comment on Digital is Dead by nottheword

nottheword — Tue, 28 Jun 2011 05:50:16 +0000

The word is not digital, obviously

Comment on Why Email is still Online Marketing’s Bread & Butter by Natalie Giddings

Natalie Giddings — Mon, 13 Jun 2011 23:10:15 +0000

Geoff great questions. Good work on the phone calls. When I worked in corporate, we would struggle to get those phone calls done consistently. A call to action on your home page with a really valuable lead magnet, like a free webinar, cheat sheet or report will build your list for you without you doing all the work!

Comment on Why Email is still Online Marketing’s Bread & Butter by Natalie Giddings

Natalie Giddings — Mon, 13 Jun 2011 23:04:47 +0000

Hi Natalie,
Snail Mail is very expensive @ $1.30 – $2.4 per piece. We got it down to $1.3 on mail out over 1000.
Times that by 500 people and that is $650 dollars per campaign. You also have no idea apart from the 0.02% of people that tend to respond, who looked at it and what stood out to them. The analytics on an email report tell you not only how many opened it but WHO! and what they were interested in by monitoring the links. Is that priceless or what?

Thanks for stopping by! : )

Comment on Why Email is still Online Marketing’s Bread & Butter by Mei KOon

Mei KOon — Wed, 08 Jun 2011 23:09:48 +0000

I’m advising a digital messaging company on their marketing strategy and they lament that marketers deem email to be the lowest form of communication, albeit the least threatening form of messaging.

It seems many are using the freeware out there – but haven’t yet explored the power of email alongside other channels of communications.

What are your thoughts on that, my dear?

Mei

Comment on Why Email is still Online Marketing’s Bread & Butter by Geoff Snowden

Geoff Snowden — Wed, 08 Jun 2011 23:00:05 +0000

Hi Natalie,

great article and timely for me as I engage in my first e-mail campaign. I did a trail run with a combined cold call and e-mail approach, as I don’t like to receive spam myself, so I don’t want to send spam!

I’ve been contacting the decision makers on my list, and asking for their permission to send a newsletter. I’ve found this has worked well in most cases, and I offer to call back in a month to confirm they are still happy to receive my newsletter.

My biggest question before I click the ‘send’ button is now I am about to do the real thing, how do I get them to call me and ask for business! Call to action seems to be my weak point, or is it a weak point of e-mail campaigns?

Cheers,

Geoff

Comment on Why Email is still Online Marketing’s Bread & Butter by Natalie Miller

Natalie Miller — Wed, 08 Jun 2011 08:10:56 +0000

I’m worried that I spend all this time emailing people and no one ever looks at it…do email campaigns work as well or better than physical “snail mail” campaigns?

Comment on Why Email is still Online Marketing’s Bread & Butter by Natalie Giddings

Natalie Giddings — Wed, 08 Jun 2011 07:43:07 +0000

Michael – Early adoption of these technologies is consistently more common among the young people.

As the report inserted below show, it drops off again after age 64. Email and search engine use remain the highest online activity, with 88% of the online oldest generation (64+) using email.

81% of Boomers (45-55 years olds) were online in the US and 91% of that group used email. That’s actually pretty high.

Online Generation Report 2010.Their methodology is awesome but it is American Stats.

Reading blogs is what I consider still low (but increased very slightly) for that age group 45 – 65 though. Hope that builds some ideas in you. : )