Email is the second biggest influence on retail website visits, second only to the pre-existing awareness of the brand. Two times as many Christmas shoppers (2010), reported email marketing as the biggest influence on their decision to visit a website not social media. Email Marketing has the single biggest return on investment per dollar spent then any other marketing channel.
Email is therefore a powerful mechanism for building and maintaining fruitful relationships with your target market.
We publish a wide range of monthly or bi-monthly email newsletters on behalf of our clients. Pollen Marketing can create an email-marketing plan for your organisation that guarantees a higher open rate and directly impacts sales. We can include workshops, editorial calendar, database management and content creation. We can also show you our powerful tactics for building your email database.