Find Out What Your Clients Are Thinking

Now here is a thought. Would it be great to find out exactly what makes your client’s tick? Imagine a device that could tell you exactly what made your customers heart leap? If something could tell you what motivates your customers and genuinely interests them, would you want it? Of course you can pay a for some market research usually starting at $8,000.00. Or….

The advancement of most cost effective, sometimes free email marketing software, that kind of knowledge is built-in. Indeed knowing inside your clients heads has been possible for some time. The reporting functionality on email marketing software like this is pretty standard out of the box. You just may not have been aware of the implications or know how to use it.

So here is a pretty common scenario for you.  You email out  an update to your database with your usual helpful tips. Ensure you place hyperlinks within your article. Only put a short version of the story in the actual email (25-35 words) and add a link to read more back at your website. There is no need to complicate it and get bogged down in the data. Just knowing what links most people click is telling you what to include in your next offer or what products are the most interesting.  For the campaigns we have created for our clients, there is almost always a clear winner when it comes to links clicked within an email. See the example below.

So be creative and customise your message knowing what interests people.  Or maybe do a review of your products and have hyperlinks on some of the features or benefits.  Which one gets clicked on most?  Perhaps you enhance that feature or provide more information on your website or brochure.  You may even plan the next product release on that type of priceless data.

Written by: Natalie Giddings on June 10, 2011.
Last revised by: Natalie Giddings on June 15, 2011.