Google has said vanity URLs for Google Plus might be a security risk and wont allow them. A Google+ profile or page URL looks like this: https://plus.google.com/u/0/110615320026166241672/posts. This is a way too long and very workable. But there is a short cut.
A vanity URL is a customised URL that replaces the series of numbers used to reference a user account. If you know what one is, skip to the next paragraph.
Let me show you. For example, a user account URL in Facebook looks something like this: http://www.facebook.com/profile.php?id=30000200039. A vanity Facebook URL looks more like http://www.facebook.com/pollenmarketing. This is much more polished and easy to remember. You can place it on other forms of media and print material now too.
Alas there is a simple application that enables you to shorten your Google+ profile. The site gplus.to allows you to enter your burdensome Google+ profile or business page URL and shorten it to a URL of choice. So https://plus.google.com/u/0/110615320026166241672/posts transforms into http://gplus.to/pollenmarketing. Took me 1 minute. Pretty nifty right?
I am off to add it to me Blog page, LinkedIn Profile etc. Don’t forget our Google Plus Business Page Set Up Guide.