Digital Marketing
The digital age is here and your marketing must be too. The buying process now starts well before your prospect contacts you. For this reason, your online presence and digital strategy must come first.
We help our clients get found online, engage with them and build virtual relationships that can be nurtured to become sales-ready leads.
Our Digital Services: Digital strategy and design, project management, e-marketing programs, creation of websites, microsites and sales pages, online content development, social media, SEO and PPC/SEM, online video and webinar services, program monitoring, reporting and analysis.
Content Strategy
“The new branding is a beautiful combination of PR, Sales, Strategy and Technology” – Natalie Giddings.
A great content strategy increases:
- Brand Visibility
- Web Engagement
- Authentic Connections Leading to Increased Sales
We specialise in B2B and combine online lead nurturing with traditional lead generation approaches. We develop content and ‘downloadable’ information resources to cultivate the prospect relationship and detect relationship and behaviors.
High-impact services include: Email marketing, blogging, drip and trigger campaigns, lead nurturing, offer orchestration, website content, downloadable, product/service guides, case studies, white papers, online press releases, presentations, audio/video webcasts, blogs, e-newsletters, opinion pieces, sales support material.
Marketing Plans & Audits
Building your marketing plan is a systematic process that identifies what strategies you must be undertaking to grow your business. There are 1001 marketing activities to spend your time (& money), but you only need the right ones to reach your target market and goals. You need a plan.
Key marketing staples are: Target market analysis and segmentation. Brand strategy and message development. Go-to-market strategy
Lead Generation Campaigns
The supreme goal of marketing is to grow your business, reach new clients and very quickly, build relationships with them. To deliver genuine sales-ready leads for B2B product and services, campaigns must be built on understand of your buyer’s situation and pain points.
Our team has in-depth knowledge of: Analyising the decision-maker or buying committee for your solution. Develop messages, offers and tacticsComplimentary technology such as e-marketing, databases, automation, applications, landing pages, web-to-lead forms, sales letters and microsites.Content creation Event management Direct mail campaigns Telemarketing Online surveys
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