I am presenting on this topic tonight, so I thought I might share this excellent example. Trendwatching.com asked people if they had to choose between their phone or their car – What would it be? Almost all chose the phone!

If you asked me, I would have to say I agree. If I lost my phone, I am sure I would cry. I am convinced, if I lost my car on the other hand, I would just call RACV and move on.

So why the relationship with our phones? I think it is because of our unique personalisation’s. My music library, my unique combination of apps, my conversations, maps etc.  Some will say it is our connection with the world. Maybe I agree a little with that too.

I  know people that express themsleves through their cars. As a result they only take them out on weekend drives, won’t park them at a train station or shopping centre. This defies the purpose they were built for.

It is a perfect little gadget that holds snapshots (be it literal) of our lives and has changed the way we live them.

This is a short and snappy post about setting goals for your business. My wonderful personal trainer Esther from Passion8 PTput me onto the RunKeeper App for the iPhone. It tracks the exact distance by GPS,  how far and how long you run. Now if you know me well, you know I HATE running. I will  power walk for kilometers, follow a black line in a pool for as long and ride my bike with joy – but running – YUCK!

That would be fine except if my goal for 2010 is to finally compete in a Triathlon. It has been a long time dream because I love combining swimming and riding. So my goal is to learn to love to run. I have tried many times before and have failed.

So I started using this App and things have changed. Suddenly I am single minded about achieving my goal.Comparing previous runs and setting small weekly targets. I also get the sweet satisfaction of hitting these smaller goals with the end game in sight.

When on a run this week, my words from a recent post I did about Strategy for Social Media  came back to me. Closely tracking myself against a long term goal means I am far less likely to give up and every move I make is deliberate.

Talk about motivation – I can’t wait to get back out there and beat myself. Previously I was running, but I didn’t really know where. I would easily tell myself that is far enough now.

Fluffy undefined goals are unachievable by their very nature. There is also a multitude of activities in your business you can waste time on and not  achieve success. Ultimately strategy means clarifying what you want and setting goals on how you are going to achieve it.

I know my blog is not coping with the size of the tool, but it is too good to pass this by.

Interesting enough, when you put in Age 45-54, Australian Male – 62% are Spectators . When you change that to female, it drops by almost 10%.

Tool Keys -
•For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides) or read Chapter 3 of Groundswell.

•Bars indicate the percentage of the selected demographic that are in each Social Technographics group.

•The white marks indicate the same percentages for the whole population of the country selected.

•The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.