When marketing your business, you must continually keep with all things digital marketing including Search Engine Optimisation (SEO). There is simply soooooo much contradictory information out there about SEO. It is hard to find the truth and what really works.
This week Kalena, who heads up Search Engine College, has written a piece about SEO after receiving several question submissions from webmasters who were struggling to optimise their sites.
Kalena has created simple steps as a series of 10 weekly articles outlining how to improve the search engine visibility of your site straight away. I like the diet analogy.
Kalena has provided a terrific deep dive curriculum on and has a broader understanding of related information than any other practitioner. Click here to use my affiliate link.
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Technology has always changed the way we operate our businesses. Cloud Computing is a general term for anything that involves delivering a service over the Internet. It means you don’t have to purchase a system outright and it doesn’t become redundant the day you buy it. The right tools and processes are essential to roll out an successful marketing strategy. What are our favourite marketing tools for the practical day to day marketing tasks we use here at Pollen?
All are free or can be scaled to your budget;
- Mail Chimp – Email Marketing
- Highrise – Customer Relationship Software (CRM)
- Basecamp (or Minivan iPhone App)
- Google Analytics
- Wufoo – Form Builder
Mail Chimp
Business email marketing at it’s best. What we particularly like about this monkey boy marketing tool is the analytics components. You can also see who opens what email and what links they click. That is priceless information.
Google Analytics
This is a web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. If you don’t track the traffic and hotspots on your website, you’re dead. Learn to set up goals and funnels too!
Highrise CRM
You need to track your sales enquiries and know what stage they are at. This is also the place to note down key information they gave you through initial meetings or phone calls so you can make sure you provide them with what they need. Your database is gold and Highrise uses simple tags that ensure you split your database for appropriate marketing activities. This is better than the machine gun spray, likely to fall on deaf ears.
Wufoo Forms
Grow your marketing list and capture important contact information for marketing your products, services and events. This form feeds straight into your Highrise CRM.
Basecamp
We always have a hive of activity around our marketing campaigns, with multiple people with various skills sets involved at different stages. Managing a project often has loads of intricate steps. Before every project, we step through the process, including assigning tasks and setting important milestone and to-do lists.
Do you have sales or marketing services that you use from the Cloud? Share it with our readers below…
