People are tired of doing business with brands. People engage and connect with people, not logos and corporate speak jargon. The data behind websites tells us so. Click-through rates and sign ups occur more often when a perspective from a real person is given. This is true no matter what online or offline marketing platform you use.
Sharing the people behind your business is as important as it ever was. We believe this is even more so in the business to business marketing sector with positive brand association.
With the rise of social media, the concept of a personal brand has become increasingly important. A personal brand defies the corporate brand or product and shifts focus to the real person.
In today’s business world, this commonly means the creation and monitoring of social media like LinkedIn and Google+, but must go much further than that.
Are you yet to take advantage of the personal stories within your business and connect with your customers better? We include a personal branding exercise in our marketing packages or we can provide consulting to help you discover the ideal personable strategy within your organisation.
