Effective Email Marketing

 

 

 

Email Marketing, outperforms all the other direct marketing channels examined, such as print catalogs. Email marketing generates the largest ROI at a staggering $44.00 for every dollar spent on it in 2011 (Direct Marketing Association).

72% of business respondents described email’s ROI as excellent or good (E-consultancy 2011).

Email was also found to be the second biggest influence on retail website visits (ForeSee Results 2010). It was only second to the pre-existing awareness of the brand. Two times as many Christmas shoppers reported email marketing as the biggest influence on their decision to visit a website rather than social media.

Email Marketing works because it;

  • Allows for very precise targeting
  • Is easy to set up and publish
  • Is super simple to analyse and make effective changes
  • Directly impacts sales
  • Is a powerful way to build trust and creditability
  • Supports the sales process
  • Can automate the sales process
  • Communicates your core offerings and values

 ”About time someone (who knows their stuff) put together a clear, insightful ‘how to’ that steps you through the vital elements of successful email marketing campaigns, drawing on global best practice. Just wish it was around when I first started. It would have saved me a heap of time and money.” Rebecca Derrington, SourceBottle Founder, www.sourcebottle.com.

 

A little about me – Natalie Giddings

Most people know about the success of email marketing but struggle to get a strategy going in their own business. I have worked in email marketing for over 7 years and have made it my business to know what techniques work. I have spent countless hours compiling email campaigns for my clients.  Over that period of time, I have tried, tested, re-tested and found the best methods that have engaged audiences and resulted in sales.

I have been working in and around email marketing from the day I started my first marketing job.  It was very clear that the latest trends have really pushed this valuable business art aside. Either that or people don’t now where to start or how to make is really work.  There is so many ways to market your business but email marketing has proven itself time and time again.

I have delivered email marketing campaigns for global organisations such as  Microsoft, VMware, Citrix, & SIGNARAMA. I really wanted to give you an insight from what I have learnt. I hope you get loads out of it.

What I’ve got for you…

Learn my techniques to:

  • Isolate the strategies that guarantee higher open rates
  • Avoid the high cost of untargeted marketing
  • Learn how to analyse the powerful statistical evidence about your email marketing and work out what is best for your business
  • Clear, practical steps to start, so orders begin to flow, without any effort whatsoever
  • Identify what your audience is trying to tell you about what products they want and what interests them
  • Learn my secret email sign up tips

 

Featured Topics

Part 1: Nurture Relationships

Part 2: Cultivate Your Audience

Part 3: How To Grow Your Email Marketing List

Part 4: What You Need To Do Post Launch

Part 5: Content Plan with 12 month of suggest topics formats that get read and engage!

Part 6: Review Great Email Examples

 

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Some extras included to rapidly improve your marketing program… 

  • The latest global statistics on how email programs are performing
  • An Email Showcase that looks at recent example of great copy, layout and design
  • A behind the scenes look at an email campaign analytics report to help you understand the metrics that matter and interpret them to suit your business.

PLUS…

  • Top 9 Welcome Email Tips
  • The 7 Secrets of List Building
  • Which  subject headings guarantee better open rates
  • 12 Ways to get more people to join your database
  • What are the 10 Steps to Launch Your First Email Campaign
  • 7 Creative Ways to Use Email Statistics
  • Which strategies are working for organisations in various industries
  • Over 40+ pages including useful links & graphs
  • FREE 12 Month Content Plan that I use myself with suggested topics for every month of the year!
  • Each sections has next steps to follow to begin your own marketing program today
  • Immediate download straight to your PC to start implementing straight away!
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“Natalie brings email marketing to the table in such a simple and practical way. Applying these clear concepts have actually revolutionised our email marketing.” Melissa Ghobrial, Director – Efficient Energy Choices www.efficientenergychoices.com.au.
“This email guide was the difference between having a good campaign and a great campaign! The book has armed me with impressive knowledge, tips and tricks, and has resulted in my e-newsletters having a much higher reach, terrific open and click rates and an impressive number of new subscribers.” - Melina Schamroth Founder & CEO, m.a.d.woman.

Reasons why you need this guide today:

  • You want to influence purchasing decisions
  • Reduce your overall marketing spend
  • You want to build your sales funnel
  • Generate sales opportunities for your business
  • Communicate with your current clients
  • Set your sales process on autopilot 
  • Social media lacks an end goal
  • So you don’t send the wrong message/image to potential clients
  • You need to save valuable time by not sending out one more wasted email campaign
  • Escape the technical jargon most guides are full of
  • Learn the real techniques the easy way without having to make your own mistakes first
  • Uncover new ways to up-sell and cross-sell 
  • Find the easiest way to do highly targeted marketing
“Love it! A straight-forward, no nonsense guide to email marketing. Everything you need to get an effective campaign up and running in no time.” Fiona Adler, Co-Founder, WOMO.com.au.

 

P.S  We have tried to put out all the jargon and only out in the tips you can apply today to make a world of difference to the outcome of your marketing. So grab yourself a copy straight away. So if you’re looking for a really easy to follow, practical guide this is the one. It’s only $24.60 AUD and you can download it immediately using PayPal or credit card via the shopping cart below (delivered by E-junkie on a secure server).

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* Here’s the best way to get the file onto your iPad:

1. download the PDF file to your computer

2. add it to your iTunes library (File > Add To Library…)

3. with iTunes open, connect your iPad to your computer

4. on the left, click on your iPad device through iTunes

5. go to the “Books” tab, check the box next to the book you purchased, and click “Apply”

6. your iPad will sync with iTunes and, when finished, your ebook will be in your iBooks app

 

Enjoy! And feel free to give me your feedback.