Posts Tagged ‘branding’
What is Multichannel Marketing?
People interact with brands across multiple channels such as email, social media, and offline. Multichannel Marketing means delivering a cross-channel experience, including your email marketing, direct mail, and social media communities to create an ongoing dialogue designed to drive customer action. It is no surprise to you that because of the volume of marketing messages out there, people are increasingly numbed to your story. Booking a number of banner ads and hoping for the best won’t create the impact it once did. Consumer behaviour has made multichannel marketing a must, forcing your marketing department to extend the consumer viewing experience across screens—iPad, mobile, computer & … Continue reading
