People interact with brands across multiple channels such as email, social media, and offline. Multichannel Marketing means delivering a cross-channel experience, including your email marketing, direct mail, and social media
communities to create an ongoing dialogue designed to drive customer action.

It is no surprise to you that because of the volume of marketing messages out there, people are increasingly numbed to your story. Booking a number of banner ads and hoping for the best won’t create the impact it once did.

Consumer behaviour has made multichannel marketing a must, forcing your marketing department to extend the consumer viewing experience across screens—iPad, mobile, computer & TV. We have seen this mobile interaction ex
plode firsthand in the last four months on the website we manage: SKYROCKET

Nielsen found half of US consumers exposed to and ad on TV only recalled it. So now, when you add multiple screen exposure, including online, that percentage shifts another 48%.

We know the majority of B2B marketing may never see a TV screen. My interpretation of this data is that there needs to be a shift from short, snap campaigns to becoming a holistic, drip feed information source. Customers must experience you over a prolonged time. You must build trust while highlighting your conviction to serve them.

Social Media, for example, cannot be a stand-alone tactic. You must consider:

• What unique pieces of advice can you turn into an event or workshop or perhaps a ‘downloadable‘?
•  Have you planned to capture those prospects into a web form for your email marketing list?

Image Credit:  Mari_1008

I am about to go through a fifth acquisition with one of my clients. There is a lot to get through and surprising there isn’t a lot out there as far as check lists to make sure you are covering off everything that bares your brand. I have put together this list including social media channels below.

Always take into consideration fonts, typestyles and colour schemes. I am even thinking reception area chairs but that maybe slight over kill. New start ups can use this list for planning too!

This is also an opportunity to reintroduce yourself to your clients via a letter or video blog on the latest your team are cooking up. Empty space on anything is another chance to tell your story.

Here goes:

Product overviews, On Hold Message, Foyer, Signage, Business cards & letterhead, with compliments slips, Envelopes Note pads Fax Sheets, Internal Memos, Microsoft Office templates: Word, Excel, PowerPoint, Report Templates Proposal format, Purchase orders, Invoices, Returns, Contracts, Employment application, Product spec sheets Customer case studies, White papers, Executive briefs, Product catalogues, Stockholder communications, Product packages, Product labels, Shopping bags, Shipping cartons, Point-of-sale materials, In-store displays, CD and DVD case and labels, Customer magazine, Employee magazine Business partner/Dealer magazine, Decals on glass, Posters, Boardroom, Annual reports, Promotional brochures & flyer’s, Direct mailers & postcards, Advertisements, Sales kits Gift tags, Presentations/pitch books, Presentation folders, Media Kits, Press Releases, Package Inserts, Websites, Blogs, Business vehicles, Uniforms Trade show booths & banners,Voicemail greetings – Mobile & Desk Phones, Yellow Page ads, Website URL’s, E-Books, Banner Advertising, Autoresponder emails Directory listings (online + offline) , Emails addresses, Email signatures, Viral Marketing, Email newsletter, text message reminders, Pay-per-click ads, Google Adwords, Intranet, CRM E-commerce site, Branded Merchandise, Facebook Fan Page, UStream, Linkedin, Twitter account including background, film watermarks, branded YouTube channel, PodCast channel on iTunes –Stop me now! phew!

Have I missed anything off?? Please list it below.

I would also love to hear of examples of acquisition announcements or re-branding events that you have seen that got your attention and worked!