How much better to multiply your business, rather than just grow it. Multipliers see the well-being of others as a source of satisfaction – so they are happy when others excel. Certainly in the economy of the world, very successful people follow these same principles in business.  Establishing strong relationships in business is just as essential as relationships are for a family to flourish.  Some may know this term as Altruism.
Guy Kawasaki calls these types of people a Menske. 

So there is a commercial value placed on helping others-great. For those with a self-interest only sales orientation often burn out fast or get very little job satisfaction. The blossoming field of “social media” being an example of the economy moving beyond the outdated models of “The Corporation” that have long dictated the terms on which consumers interact with brands.
Perhaps this Global Financial Crisis will see businesses and sales teams re-examination these  models.

These are a few traits of a Multiplier:
1. Has no hidden motives behind an action – It is easy to go I know in my country (Australian) people can smell self-interest 10 kilometres away.
2. Gives more then they receive – They go that extra inch. Their clients are always VIP’s.

3. Doesn’t keep count – Do it as if nobody will ever return the favour.

4. Builds up and does not tear down – It is really easy to find fault in something. But please believe me when I say moaning and criticism get really boring fast.

5. Doesn’t let anyone say it can’t be done – advice is easy hard to come by when you start sharing your ideas out aloud. Wisdom on the other hand is hard to find.

6. Never measures success in dollar terms – Don’t get me wrong, I know you need money, but if that is the only thing you based your decisions on, you will soon find you never have enough. True growth is based on so much more.

7. Passionate – It is as if what they are on about is dripping from their pores. You should meet our Children’s Pastor at our church. My kids are begging to go to both services before I am even out of Pyjamas.

8. They get next to people and walk alongside them – Take the time to coach and educate people so they can grow their own wings to fly. There is only one of you. But you develop the skills in those around you and suddenly you have an army. They Multiply