As an owner of a start up or small business, you need to be many things to your business. One of those things is the Brand Manager. Blurry images, ill formatting, or links that go nowhere all add up to a sloppy impression. One thing that is very important is your email address. For a business or most organisations fit555@gmail.com is very unsuitable. You certainly can’t put it on a business card (if you don’t have those – we need to have a stern talk).

If you own your URL website domain name like www.gsbc.com.au, with a Google Apps account connected to your domain, you can have up to 50 users (in the standard edition). Google Apps also includes SMS calendar reminders and document sharing. Go and get it here.

An additional feature we use alot is the storage in the ‘Cloud’ of your documents or what I like to call a Collaborating Platform for my colleagues and I. Paying a hosting provider cost more money and is not worth it for just a few employees or team members.

Note: If you want tech support you better grab a $50/year Google Apps account instead. I haven’t needed it.  The Google forums have been able to help me out so far. If you need help setting it up, drop me a line.