This is a short and snappy post about setting goals for your business. My wonderful personal trainer Esther from Passion8 PTput me onto the RunKeeper App for the iPhone. It tracks the exact distance by GPS, how far and how long you run. Now if you know me well, you know I HATE running. I will power walk for kilometers, follow a black line in a pool for as long and ride my bike with joy – but running – YUCK!

That would be fine except if my goal for 2010 is to finally compete in a Triathlon. It has been a long time dream because I love combining swimming and riding. So my goal is to learn to love to run. I have tried many times before and have failed.

So I started using this App and things have changed. Suddenly I am single minded about achieving my goal.Comparing previous runs and setting small weekly targets. I also get the sweet satisfaction of hitting these smaller goals with the end game in sight.

When on a run this week, my words from a recent post I did about Strategy for Social Media came back to me. Closely tracking myself against a long term goal means I am far less likely to give up and every move I make is deliberate.

Talk about motivation – I can’t wait to get back out there and beat myself. Previously I was running, but I didn’t really know where. I would easily tell myself that is far enough now.

Fluffy undefined goals are unachievable by their very nature. There is also a multitude of activities in your business you can waste time on and not achieve success. Ultimately strategy means clarifying what you want and setting goals on how you are going to achieve it.