Pollen Marketing

Cars vs Phones

I am presenting on this topic tonight, so I thought I might share this excellent example. Trendwatching.com asked people if they had to choose between their phone or their car – What would it be? Almost all chose the phone! If you asked me, I would have to say I agree. If I lost my phone, I am sure I would cry. I am convinced, if I lost my car on the other hand, I would just call RACV and move on. So why the relationship with our phones? I think it is because of our unique personalisation’s. My music … Continue reading →