I am presenting on this topic tonight, so I thought I might share this excellent example. Trendwatching.com asked people if they had to choose between their phone or their car – What would it be? Almost all chose the phone!

If you asked me, I would have to say I agree. If I lost my phone, I am sure I would cry. I am convinced, if I lost my car on the other hand, I would just call RACV and move on.

So why the relationship with our phones? I think it is because of our unique personalisation’s. My music library, my unique combination of apps, my conversations, maps etc.  Some will say it is our connection with the world. Maybe I agree a little with that too.

I  know people that express themsleves through their cars. As a result they only take them out on weekend drives, won’t park them at a train station or shopping centre. This defies the purpose they were built for.

It is a perfect little gadget that holds snapshots (be it literal) of our lives and has changed the way we live them.