Posts Tagged ‘Marketing’
Marketing from the Cloud
Technology has always changed the way we operate our businesses. Cloud Computing is a general term for anything that involves delivering a service over the Internet. It means you don’t have to purchase a system outright and it doesn’t become redundant the day you buy it. The right tools and processes are essential to roll out an successful marketing strategy. What are our favourite marketing tools for the practical day to day marketing tasks we use here at Pollen? All are free or can be scaled to your budget; Mail Chimp – Email Marketing Highrise – Customer Relationship Software (CRM) Basecamp (or … Continue reading
Nurture Your Niche
Despite all the talk about having a niche, many businesses still operate without one. Your must have something that sets you apart from anyone else either in product, distribution or promotion at all times. Doing this type of regular activity, protects your business from competing on price. Now do not over think this. It does not have to be a new invention. It can simply be a new feature added to one of your current offerings. This is strategy to the core! So below are three methods of uncovering your niche: 1. Call your top 6 clients. They know what … Continue reading
Marketing for a Cause
So in line with my recent Meet a Tweet a Week post, I caught up with Philip Brookes (@philipb4), Founder and Director of Aktiv, a marketing consulting firm that specialises in marketing for charity organisations. On the eve of his 7th trip to the Philippines, I quickly discovered his passion for changing the world through responsible commercial enterprise in developing countries. “I want to see more successful joint ventures between charities and business partnerships”. So was there any advice for charities? “Look at marketing as more than just advertising – how they shape their programs, and looking for creative new … Continue reading
