Posts Tagged ‘Marketing’
What is Multichannel Marketing?
People interact with brands across multiple channels such as email, social media, and offline. Multichannel Marketing means delivering a cross-channel experience, including your email marketing, direct mail, and social media communities to create an ongoing dialogue designed to drive customer action. It is no surprise to you that because of the volume of marketing messages out there, people are increasingly numbed to your story. Booking a number of banner ads and hoping for the best won’t create the impact it once did. Consumer behaviour has made multichannel marketing a must, forcing your marketing department to extend the consumer viewing experience across screens—iPad, mobile, computer & … Continue reading
Marketing from the Cloud
Technology has always changed the way we operate our businesses. Cloud Computing is a general term for anything that involves delivering a service over the Internet. It means you don’t have to purchase a system outright and it doesn’t become redundant the day you buy it. The right tools and processes are essential to roll out an successful marketing strategy. What are our favourite marketing tools for the practical day to day marketing tasks we use here at Pollen? All are free or can be scaled to your budget; Mail Chimp – Email Marketing Highrise – Customer Relationship Software (CRM) Basecamp (or … Continue reading
Nurture Your Niche
Despite all the talk about having a niche, many businesses still operate without one. Your must have something that sets you apart from anyone else either in product, distribution or promotion at all times. Doing this type of regular activity, protects your business from competing on price. Now do not over think this. It does not have to be a new invention. It can simply be a new feature added to one of your current offerings. This is strategy to the core! So below are three methods of uncovering your niche: 1. Call your top 6 clients. They know what … Continue reading
