Pollen Marketing

Posts Tagged ‘Marketing’

Corner the Market – Cater for Kids

Companies marketing their brands as family friendly brands are more successful than those who pushed the product more than the name.

Not Happy Jan – Yellow Pages are too expensive

How much do you spend on Yellow Pages advertising each year? More importantly, are you getting a return to justify that cost? If you are not reviewing your Yellow Pages ad results, you may be shovelling hard-earned dollars down the drain. News Flash: My Yellow Pages go straight into the recycling bin. I don’t even let them in the house. My 9 year old will never ever know what they are. Here are some flaws: 1. Expensive. Depending on its size and location, an ad can cost around $7,000 per year. Add in extra for designing a customised ad per … Continue reading

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