Companies marketing their brands as family friendly brands are more successful than those who pushed the product more than the name.
How much do you spend on Yellow Pages advertising each year? More importantly, are you getting a return to justify that cost? If you are not reviewing your Yellow Pages ad results, you may be shovelling hard-earned dollars down the drain. News Flash: My Yellow Pages go straight into the recycling bin. I don’t even let them in the house. My 9 year old will never ever know what they are. Here are some flaws: 1. Expensive. Depending on its size and location, an ad can cost around $7,000 per year. Add in extra for designing a customised ad per … Continue reading
Ask your clients these questions every six months