Posts Tagged ‘Marketing’
Marketing for a Cause
So in line with my recent Meet a Tweet a Week post, I caught up with Philip Brookes (@philipb4), Founder and Director of Aktiv, a marketing consulting firm that specialises in marketing for charity organisations. On the eve of his 7th trip to the Philippines, I quickly discovered his passion for changing the world through responsible commercial enterprise in developing countries. “I want to see more successful joint ventures between charities and business partnerships”. So was there any advice for charities? “Look at marketing as more than just advertising – how they shape their programs, and looking for creative new … Continue reading
Corner the Market – Cater for Kids
Companies marketing their brands as family friendly brands are more successful than those who pushed the product more than the name.
Not Happy Jan – Yellow Pages are too expensive
How much do you spend on Yellow Pages advertising each year? More importantly, are you getting a return to justify that cost? If you are not reviewing your Yellow Pages ad results, you may be shovelling hard-earned dollars down the drain. News Flash: My Yellow Pages go straight into the recycling bin. I don’t even let them in the house. My 9 year old will never ever know what they are. Here are some flaws: 1. Expensive. Depending on its size and location, an ad can cost around $7,000 per year. Add in extra for designing a customised ad per … Continue reading
