Posts Tagged ‘Niche’
Nurture Your Niche
Despite all the talk about having a niche, many businesses still operate without one. Your must have something that sets you apart from anyone else either in product, distribution or promotion at all times. Doing this type of regular activity, protects your business from competing on price. Now do not over think this. It does not have to be a new invention. It can simply be a new feature added to one of your current offerings. This is strategy to the core! So below are three methods of uncovering your niche: 1. Call your top 6 clients. They know what … Continue reading
Marketing for a Cause
So in line with my recent Meet a Tweet a Week post, I caught up with Philip Brookes (@philipb4), Founder and Director of Aktiv, a marketing consulting firm that specialises in marketing for charity organisations. On the eve of his 7th trip to the Philippines, I quickly discovered his passion for changing the world through responsible commercial enterprise in developing countries. “I want to see more successful joint ventures between charities and business partnerships”. So was there any advice for charities? “Look at marketing as more than just advertising – how they shape their programs, and looking for creative new … Continue reading
