Pollen Marketing

Marketing for a Cause

So in line with my recent Meet a Tweet a Week post, I caught up with Philip Brookes (@philipb4), Founder and Director of Aktiv, a marketing consulting firm that specialises in marketing for charity organisations. On the eve of his 7th trip to the Philippines, I quickly discovered his passion for changing the world through responsible commercial enterprise in developing countries. “I want to see more successful joint ventures between charities and business partnerships”. So was there any advice for charities? “Look at marketing as more than just advertising – how they shape their programs, and looking for creative new … Continue reading →