On the eve of his 7th trip to the Philippines, I quickly discovered his passion for changing the world through responsible commercial enterprise in developing countries. “I want to see more successful joint ventures between charities and business partnerships”.

So was there any advice for charities? “Look at marketing as more than just advertising – how they shape their programs, and looking for creative new models of helping communities – particularly financial self-sustainability”.

Philip began specialising in non for profits when he read a very impactful piece in Time Magazine. “Statistics and numbers on the degree of poverty have very little impact in calling a person to action on an issue. What changes this is hearing the personal stories of people in need”. So what is the one more tip Philip would charities to take away – “Focus on finding your distinction (some call that a Niche) and powerfully communicate it in a manner that stirs hearts (emotions) amongst your unique audience”.