According a study by AOL on Women’s online shopping habits –  women control over $4.3 trillion, roughly 73 percent of US household spending. No surprise that many of these women squeeze 27 hours of activities into the standard 24-hour day. This is a fabulous study to put a number of your marketing programs into perspective. Download the study here. We have also recently taken a look at retailers catering for women and their families.

We already knew this right now? But there are some staggering figures below.

Women love to share their product and brand opinions, as we saw on the fierce competitiveness on the Australian Target blogging mums page on Kidspot recently.

40 % percent say they spend equal time shopping online and offline.

Clothing is the number one purchase choice for women online, with books and movies in second place.

60 % of women respond to email offers, making it the most influential driver of purchases.

The most popular day for shopping was Friday, so you know when to get your promo’s out!

Seven out of ten women sign up for retailers’ email alerts.

The study did label women complicated shoppers, which is irrelevant and unfounded. But the results are simple – just give them what they want, in the easiest most convenient way possible!