Posts Tagged ‘Social Media’
80% Marketers to increase Digital & Social Media Spending
Changes in consumer behavior have been the main driver for 80% of Marketers looking to increase spending in digital and social media this year, compared to 2010. The results of a survey conducted by AnswersLab have been published in the Society of Digital Agencies 2011 Digital Marketing Outlook report. It gives us a valuable insight into the marriage between marketing and technology in the future. For example: In which of the following, if any, does your organisation plan to invest in 2011? Key findings: 80% of marketers plan to increase the volume of digital projects in 2011 76% of the … Continue reading
Social Media is a Democratic Process – Gap Logo Withdrawn
In the US earlier this week, Gap introduced a new logo designed by Laird and Partners. And after receiving a multitude of unfavorable comments, particularly on social media channels such as their Facebook and Twitter pages, Gap’s President Marka Hansen, just four days from the introduction, announced the switch back to the old logo and admitted that the new logo was a mistake. The logo is that bad that some people think it was a planned publicity stunt. We all remember a similar episode here in Australia when Vegemite unveiled the iSnack 2.0. There is something courageous to me about this move. For … Continue reading
Unspoken Rules of Writing a Good Blog Post
The notion that blogging is an online journal gives the appearance that individuals are not required to follow a set rules. But I am here to tell you that there is unspoken technique to use. This is precisely the opposite format I was taught in school. Apparently you have ‘em on your website for less than one minute before people decide to stay or go. The first ten seconds of a reader after landing to your blog post is most crucial. This is the time when you need to capture their attention starting with the title and then the first few … Continue reading
