Posts Tagged ‘Social Media’
What is Multichannel Marketing?
People interact with brands across multiple channels such as email, social media, and offline. Multichannel Marketing means delivering a cross-channel experience, including your email marketing, direct mail, and social media communities to create an ongoing dialogue designed to drive customer action. It is no surprise to you that because of the volume of marketing messages out there, people are increasingly numbed to your story. Booking a number of banner ads and hoping for the best won’t create the impact it once did. Consumer behaviour has made multichannel marketing a must, forcing your marketing department to extend the consumer viewing experience across screens—iPad, mobile, computer & … Continue reading
80% Marketers to increase Digital & Social Media Spending
Changes in consumer behavior have been the main driver for 80% of Marketers looking to increase spending in digital and social media this year, compared to 2010. The results of a survey conducted by AnswersLab have been published in the Society of Digital Agencies 2011 Digital Marketing Outlook report. It gives us a valuable insight into the marriage between marketing and technology in the future. For example: In which of the following, if any, does your organisation plan to invest in 2011? Key findings: 80% of marketers plan to increase the volume of digital projects in 2011 76% of the … Continue reading
Social Media is a Democratic Process – Gap Logo Withdrawn
In the US earlier this week, Gap introduced a new logo designed by Laird and Partners. And after receiving a multitude of unfavorable comments, particularly on social media channels such as their Facebook and Twitter pages, Gap’s President Marka Hansen, just four days from the introduction, announced the switch back to the old logo and admitted that the new logo was a mistake. The logo is that bad that some people think it was a planned publicity stunt. We all remember a similar episode here in Australia when Vegemite unveiled the iSnack 2.0. There is something courageous to me about this move. For … Continue reading
