Pollen Marketing will develop a strategy including customer segmentation, timeframes, follow up procedures for new leads, and reporting criteria. Pollen Marketing has implemented an impressive number of social share programs and we will provide recommendations for highly engaging activities. Pollen provides valuable insight on relevant platform’s technology tactics, engagement and media angles.
A social media strategy is a long-term blueprint that approaches the most effective, specifically selected social tools suited to your business. This is an essential step to engage your target audience and determine the correct and most effective course of action.
- Customer segmentation
- Monitor & report on your industry & your brand names sentiment online
- Advise complimentary new media (e.g., Facebook, Twitter, Google+ & YouTube)
- Content, creative direction
- Identity key influencers
- A number of major Social Media Campaigns for maximum fan acquisition
- Compile social media corporate guidelines
- Objective & metric settings
- Staff workshops